Be7ieve Academy was founded in 2018 by Jordan Jones, built from a journey defined by resilience, purpose, and belief.

The academy was born following Jordan’s creation of his first professional basketball club in South Australia. Coming from a Division III college background, earning a professional basketball opportunity overseas was considered highly unlikely — often doubted and rarely achieved. By defying those odds, Jordan laid the foundation for Be7ieve Academy as proof that belief, paired with relentless work ethic and discipline, can overcome statistics and expectations.

The name Be7ieve carries deep personal meaning. The number 7 represents Jordan’s hometown area code, 757 in Virginia. By turning the letter “L” upside down to form a 7, the brand delivers a powerful message: there are no losses—only lessons. Every challenge becomes an opportunity to learn, grow, and move forward stronger.

While Jordan’s career has expanded into acting and modeling through major campaigns and film projects, Be7ieve Academy remains firmly committed to its mission. The brand continues to stand for development, discipline, and self-belief — both on and off the court.

Be7ieve Academy exists to remind every athlete and individual who trains with the academy, or wears the brand, that they are good enough. Success is built not through shortcuts or excuses, but through three core principles: hard work, being a good person, and believing in yourself.

This is more than basketball training.
This is a mindset.
This is Be7ieve.